The much hyped Qtrax (read as disgusting) that released yesterday to much fanfare, had one of the most disastrous launches a product or a service could have probably asked for. The people behind Qtrax thought that it was Ok for a web company to lie to its user base. When I first read about Qtrax, my first thought was “hey this could probably take everyone by storm”. I put up a note on my To-Do list and made it a point to check them out once they launched.
But things didn’t work out the way they would have probably planned. Here’s a list of things that went wrong for them..
- They never had any deals signed with any of the Big 4 labels.
- Once the Site came alive, the download link to the software was disabled causing lot of anger for the people who were waiting to get their hands on the software.
- The 25million songs for free was just a catchphrase aptly described as vaporware, even after launch you have nothing that you could download and listen.
Seeing all the negative press surrounding their launch, I’d be surprised if they are able to pick themselves up after all this bungled up launch. If they can come back with a good return, this will be forgotten about. Right now they have got a lot more press than they probably would have had with another boring “another start-up launches yay!” post….. People’s memories are short about stuff like this (again assuming they come back with grace). Otherwise they are probably heading for the deadpool, unless they can pull of something magical.
Well for me they are just dead, and I expect something more promising in the near future. So shall we award Qtrax with the award for being the startup to end up in deadpool in the first week of its launch.
Older
photo credit: marc_eliot
