Finally Yahoo decided to cave in and has decided to partner with Google to display relevant alongside its search results in the US and Canada. This surely is the beginning of the end of the ambitious Panama project.
If you remember Yahoo had announced a similar deal a couple of months back that was more of a test to see the returns from the ads by Google. From what I’ve heard, Yahoo was extremely satisfied with the returns and that’s why this deal is happening today.
Yahoo has spent a lot on Panama, the advertising platform that was built to compete with Google Adwords. But somehow Google managed to stay on, and Yahoo has seen less ad dollars compared to Google on its search advertising front.
You can read the Google blog post about the deal, but here is the main gist of the deal.
Consider this as a rant, but with today’s announcement of Live Search Cashback program Microsoft has stooped itself to new lows. I cannot believe that Microsoft is actually trying to be the number one search engine ahead of Google, Yahoo by actually by paying the users in return for visiting their advertisers. Doesn’t sound like a good idea to me though.
More like the proverbial, “If you can’t get users to your site, buy them!!“.
If you are wondering how this scheme actually works, head over to the detailed explanation by Microsoft. Basically you search for deals using Live Search; when you find deals with a special coin shaped icon like above, it means you’ll receive a small amount of money after you’ve bought something. When your balance reaches $5, you can claim your cash.
I know you feel this is some kind of cool idea, but let me take some time and explain why this program simply doesn’t cut it, why it’s a chock-full of failure…
photo credit: RossinaBossioB
Music sharing has been of the most common file sharing activities on the internet. There are many ways you could find the music you were looking for by using tools like Limewire, BitTorrent etc.. But most times nothing beats a Google search does it? Yes you heard that right.. Google may as well be your best friend if you are looking to find music freely on the Internet.
Just follow the instructions below, and you will be on your way to find the music that you otherwise won’t find on P2P networks. The hack simply involves the major search engines revealing their vast indexes to you so that you can find what you are looking for.
Hot on the heels of the 3days ultimatum given to Yahoo by Microsoft, Yahoo is doing everything it can to subvert the deal. Yesterday it acquired analytics startup Indextools and today it has announced a search advertising deal with Google.
Here’s the press release :
Yahoo! Inc. , a leading global Internet company, announced today that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
Looks like Yahoo has finally given up on Panama. A report from last year shows Google’s RPS (Revenue Per Search) at $25, versus $16 for Yahoo. So if the RPS has remained more or less the same for the past year, this deal could mean more cash in Yahoo’s registers. Google’s earning atleast 30% more than Yahoo, and considering that Yahoo’s major source of income is from advertising, this deal could help the company deliver a better than expected Q2 earnings call.
Google has been evolving beyond its search roots in the recent past, and has been adding services at a pace that very few would dream off. The latest in line is an Identity Management system that will build a profile on the basis of your activities on all Google Services. While still in development, the current version of Google Profiles is accessible from Google Reader, Maps and Shared Stuff. For example, in Google Maps you’ll find the link to your profile at the top of the page.