Aug 5, 20070
Firefox : User Retention
Firefox is one the fastest growing browsers that we have in the market today. It is battling heads on with the popular browser from microsoft i.e. Internet explorer. For most people the Blue ‘e’ icon on their desktop is the only way they can access internet today. Firefox is fast eating up IE’s crunch of market share but still there is lot to be done.
In connection with this Mozilla foundation has made a 12 Point action plan to increase the usage of Firefox as well as its retentivity.
Here are some key points that have been highlighted in the draft document prepared by Mozilla.
Firefox Retention 12 point plan
- Change Firefox icon name to closer resemble action of getting to web
- Force the Firefox icon to easier to find location
- Alter the default browser settings path for better user choice
