dailyApps

Hot on the heels of the 3days ultimatum given to Yahoo by Microsoft, Yahoo is doing everything it can to subvert the deal. Yesterday it acquired analytics startup Indextools and today it has announced a search advertising deal with Google.

Here’s the press release :

Yahoo! Inc. , a leading global Internet company, announced today that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.

Looks like Yahoo has finally given up on Panama. A report from last year shows Google’s RPS (Revenue Per Search) at $25, versus $16 for Yahoo. So if the RPS has remained more or less the same for the past year, this deal could mean more cash in Yahoo’s registers. Google’s earning atleast 30% more than Yahoo, and considering that Yahoo’s major source of income is from advertising, this deal could help the company deliver a better than expected Q2 earnings call.

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Amazon has for long won the hearts of developers worldwide with its amazing services in Amazon S3, SimpleDB and EC2. Google finally has a noteworthy competitor up its sleeves to give Amazon some shakes. Google has just launched a preview release of Google App Engine. Here’s what Google has to say about the App Engine :

Google App Engine lets you run your web applications on Google’s infrastructure. App Engine applications are easy to build, easy to maintain, and easy to scale as your traffic and data storage needs grow. With App Engine, there are no servers to maintain: You just upload your application, and it’s ready to serve your users.

Unlike Amazon’s offerings, the App Engine is one closely knit service providing all the functionality that Amazon provides in its trio of S3, SimpleDB, EC2 in one simple unified package. 

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