Automattic Acquires Gravatar
I am sure you have all seen some pretty avatars floating almost all over the web in countless blogs, forums etc… It was made possible thanks to efforts of Gravatar (Globally Recognized Avatars), but offlate Gravatar seemed to have scaling issues with its amazing rate of growth. This is when it became an automatic choice for Automattic to acquire. Automattic with its vast experience with Server scaling and architecture thanks to Akismet and Wordpress.com are going to be of tremendous help to Gravatar.
If you haven’t noticed here are some changes to Gravatar in the past few days since the acquisition :
- Automattic transferred the Rails application and most of the avatar serving to WordPress.com infrastructure and servers.
- Avatar serving is now more than three times as fast, and works every time.
- All the Premium Services like Multiple email id’s and avatars are now free. Everyone who paid for a premium account in the past 60 days will be refunded.


