5 Reasons Why the Mojave Experiment is Epic Fail!

by Karthik on August 2, 2008 · 23 comments


The Mojave Experiment has been the center of the latest round of controversy surrounding Microsoft and its flagship operating system Windows Vista. Initially I thought Mojave was a brilliant marketing ploy and it would work wonders to clear the bad air on Windows Vista..

Well it is not really the best marketing ploy ever! If I were to choose my words, I’d call it the lamest marketing exercise of the year. The Mojave Experiment means Microsoft has stooped to an all time low, trying to do every single thing it can to clear the air about Vista. But trust me Microsoft its not as easy creating a beautiful new OS codenamed Mojave only to reveal that its nothing but Windows Vista.

Here’s how Microsoft describes the Mojave Experiment :

What do people think of Windows Vista�� when they don’t know it’s Windows Vista? We disguised Windows Vista as codename "Mojave," the "next Microsoft OS," so regular people who’ve never used Windows Vista could see what it can do – and decide for themselves. Now decide for yourself.

Oh well, here are my top 5 reasons why the Mojave Experiment is Epic fail’

  • Microsoft treats its customers as though they are stupid

    One of the chief reasons, why many people dislike Windows, is plainly because of the number of steps it takes to do a simple thing. Microsoft makes sure that the user has to go through an endless sequence of steps to get a simple job done. It’s always click, click, click, click, click, click, click, where one or two clicks should suffice.

    Microsoft treats its customers as though they are kids. They feel that the user should be shown around the system, and be told what’s right and what’s not.. These way of holding users hands just like a parent holding a child’s hands is not the way Microsoft should be working.

    It should instead focus on giving the power back to the user, in his own hands. Let him do as he pleases, after all its his PC. What MS feels is that by giving the power in users hands, it is going to make Windows more vulnerable. But in real life that isn’t the case, take for example Linux where the user is supreme and the number of attacks just pale in comparison to those on Windows.

    Come on Microsoft its high time you gave your users some respect, and treated them as smart humans!

  • Microsoft tries to seduce its customers

    Microsoft’s initial campaign on Vista, was all about the new interface and the WOW! features. Somehow the we never heard people saying Wow while looking at Vista. Now Microsoft was downright frustrated and it wanted those Wow’s somehow, and that’s why Mojave began in first place.

    Here’s what MS told the participants of the Mojave experiment, ‘Hey! Listen, I’m going to show you a peek into the latest operating system from Microsoft. You’re really lucky and special, and I hope you like it‘.

    Now when a tester hears that he’s all excited, and when he sees the demo later only to find that it was Vista he’s embarrassed. Of course he’s going to like it!There’s no one way he’s going to tell he didn’t like Mojave or Vista or whatever its called.

    Now this is something that’s human nature. When we are shown something that’s top secret we’re almost always going to like it, and that’s what Microsoft’s been targeting. I believe they have a good psychologist on the Mojave team.

  • Microsoft completely controls the test environment

    The chief complaint of millions of users when Vista came out was it didn’t work well with their existing hardware. It ran terribly slow and many of there hardware didn’t work properly.

    Now with Mojave, Microsoft set up the hardware. Microsoft brought the accessories. Microsoft picked the software. Microsoft sat people down with Vista experts driving the mouse, and walked people through Vista.

    In such an environment, people liked Vista. What Microsoft fails to understand is that these guys want to be able to run Vista smoothly on their computers back home, and not have to run to the nearest computer store to buy a computer that can run Vista smoothly even though their existing computer is less than a year old.

    Windows users have always wanted to set up their own hardware, and they would expect Vista to work properly with the hardware they have, and not use the hardware that Vista is comfortable with.

  • Mojave Experiment blames the customers for all the problems, rather than Vista

    What do you think is the problem? Why is it that thousands of people are downgrading from Vista to XP? Why is that many OEM manufacturers are still selling PC’s with both XP and Vista?

    What Microsoft feels is that all the negative perception behind Vista are because of the bloggers, forum posters, reviewers and hell even the Apple’s marketing campaign. Microsoft’s attitude has been more like, we’ve solved many problems with SP1, and we’ll solve many more with SP2. Until then just hang on tight alright!

    The first step in fixing a problem is admitting that you have one and this is something which Microsoft fails to do. The only way I read this experiment is that Microsoft considers Vista’s failure to be due to customer ignorance rather than failings of the product itself.

    Way to go Microsoft!!

  • Mojave is Microsoft’s Arrogance at its best

    Microsoft’s attitude with Mojave is something on these lines, ‘We’re smart. You’re stupid’. Microsoft’s methods of choosing testers, specifically on the basis that they had strong negative attitudes about Vista isn’t right.

    What Microsoft feels is that by tricking people and making them feel that Vista is way better than they thought its just another way to reinforce its new corporate mantra ‘Customers are Stupid!

    The problems that Vista has become famous for are not the kinds of problems you encounter in a few minutes of playing with it in a controlled environment that Microsoft setup with Mojave.

If Mojave is what Microsoft spends $300 Million to promote Vista, then am afraid that the bad is only going to get worser. What are your thoughts on the Mojave Experiment?

Atleast for me Mojave is Epic Fail!

See more from: Windows

{ 21 comments… read them below or add one }

Codmister August 2, 2008 at 9:23 am

Microsoft treats its customers as though they are stupid:
Concerning this statement, many computer buyers are no longer computer programmers or IT geeks, but rather perhaps mom’s and dad’s who know only to click the “e” to get online. They don’t know that it’s called Internet Explorer, nor do they know that’s it’s a browser. I honestly don’t give much credit to the “Average Joe.” People want to use MS-Word and the Internet for the most part. They don’t need the power to control the computer when they are not even daring enough to venture into the C:.

Microsoft tries to seduce its customers:
I partially disagree with this statement. I.t is true to be intrigued with the mysterious. When the final results after Microsoft says Mojave is actually Vista is revealed, of course the original customer is going to be embarrassed because he/she was originally bashing Vista, only to end up liking it. However, because this is a Microsoft promotion, it can be debated whether or not these results were actually “real.”

Microsoft completely controls the test environment:
Since Vista’s release, Microsoft has fixed dozens upon dozens of hardware issues. After all the updates, I think at this point and time, Vista is compatible with most current hardware. The issue I would rather face, is not with driver and hardware incompatibility, but rather with system power. 2GB’s of ram has become the standard of Vista. Why are manufactures like Acer still selling Vista Home Premium’s with only 1GB?

Mojave Experiment blames the customers for all the problems, rather than Vista:
Problems still exist in the Vista environment, but they do as well in the Mac OSX environment. I still hold true that most of the bad rep Vista has suffered has been caused by word of mouth because of a poor release. I use both Mac OSX and Vista on a daily basis (on separate computers), and I really haven’t had a problem with neither. Then again, as an informed consumer, I had the knowledge ahead of time of what and what isn’t compatible. As I mentioned earlier, most current hardware is compatible now. Microsoft has fixed many problems during Vista’s lifeline.

Mojave is Microsoft���s Arrogance at its best:
I didn’t really look at it like Microsoft was trying to belittle it’s customers. I do believe that consumers are ill informed about computers. Many consumers don’t know what Linux is. They don’t know what kinds of Microsoft applications exist. They simply buy the box because it has the internet on it, they need office applications for school or their offices, and for email and other common utilities. I’m not saying this for all of the market, because certainly there are people who know what they’re getting into when they purchase a computer. The Average Joe and Jane aren’t usually informed enough to realize otherwise.

Just my 2 cents. I personally think that Vista is a decent operating system, as is Leopard, and is not only visually stunning, but it still runs all the applications I’m used to using. If I had a choice though, I would pick a Mac over a Microsoft product any day.


BOfH August 2, 2008 at 2:26 pm

Interesting post, although I think Wil Shipley might have said it better (and first)… http://wilshipley.com/blog/2008/07/mojave-experiment-bad-science-bad.html


IanG August 2, 2008 at 2:27 pm

If you think this is an epic fail,wait until they release Windows 7.
Vista mkII.


Karthik Kastury August 2, 2008 at 2:57 pm

@Codmister, Well said, I agree with most of what you’ve said..

@BOFH, thanks for the link. Yeah Wil has said more or less the same stuff in a more convincing and humorous way…

@IanG, what’s Vista mkII? If Microsoft decides to rewrite Windows 7 from scratch and build it as a stable and fast OS, I can assure you am going to line up to buy it.


Rational Human August 2, 2008 at 5:53 pm

Codmister et.al.,

You reflect the MS attitude that users are stupid. They are stupid simply because they don’t know what you know, can’t do what you do, and want to do things their way rather than yours. Yet I am quite confident that each of them knows something you don’t and can do something you can’t. More to the point, you not only want to do things YOUR way, you expect them to do things YOUR way too.

The problem is correctly identified as stupidity but its not the user being stupid that’s the problem. The user simply wants to get some real work done with a minimum of hassle and is justifiably frustrated when he is forced to go through totally unnecessary hoops. THAT is not stupid.


kvm August 2, 2008 at 11:03 pm

i have the opposite problem with my 3.5 year old iMac G5… after installing Leopard the thing runs about 10% faster, is more stable, and has a bunch of new features ! it’s close to 4 years old and i can’t justify getting a new computer yet.

i totally don’t buy the argument that 2GB or RAM and a lightning bolt of a processor are needed for good visual effects. it must come down to poor programming on Microsoft’s part because my 3.5 year old G5 PowerPC with 512MB of RAM can run Expose, Dashboard, Time Machine, Spaces and all the other OS X eye candy without any problems at all… Linux can also do amazing things with Beryl/Compiz.


Shawn Milano August 2, 2008 at 11:05 pm

Thanks for this… I agree… the mojave experiment is a bust!

Shawn M.


wyldstallyns2589 August 3, 2008 at 3:40 am

here’s why it it was a good thing though

all those vista haters that have never used it but are jumping on the bandwagon now have use it, enjoyed its new features, and may upgrade instead of blatantly thinking it sucks.


Zoasterboy August 3, 2008 at 4:26 am

I totally agree. The tactics used in this “experiment” are disgusting.

The experiment is completley manufactured and coated with the same 20lb. layer of shine that Vista is layered in.

I am reminded of a quote by Ted Nelson in the book Computer Lib:

“A chant you can take to the streets… COMPUTER POWER TO THE PEOPLE! DOWN WITH THE CYBER CRUD!”

I highly recommend this book.


IanG August 3, 2008 at 4:16 pm

Have a look at Windows 7 M2! From what i can see it`s Vista all over again? If they have written a new kernal i don`t know,but this looks very much like Vista.


Tomas August 4, 2008 at 7:43 pm

I am torn on a few of these points.

Microsoft treats its customers as though they are stupid:
I don’t totally disagree, but I also know the pain from supporting users on software that has 17 different ways to do the same thing and the frustration in their voices when they are trying to make a profit in business. Sometimes the more open you make it the more complexity you add and it is not actually easier.

Microsoft tries to seduce its customers:
There is some validity that the mysterious is better and that they will be more forgiving when they believe it is not finished, but while it requires faith in the website that (valid point of contention) the impression is that all of the good comments were from before the reveal that it is Vista. They even show one example of disbelief when revealed.

Microsoft completely controls the test environment:
Completely valid, but then again every other company does the same thing. They put recommended system requirements on every box of software these days.

Mojave Experiment blames the customers for all the problems, rather than Vista:
I really don’t get this impression. I think it is an accurate statement that some people have preconceived notions about Vista that bias what they believe. There are others that are knowledgeable and prefer other operating systems with more control such as Linux. The first group is the target audience of this advertisement campaign not the latter. Advertisements received by someone other then the target audience almost always fail (and even some in the target audience).

Mojave is Microsoft���s Arrogance at its best:
The statement that selecting people with strong negative impressions on Vista is improper is just ridiculous. That is exactly the audience they are trying to target and if they can change the opinion of these people with real time with the product then others in the same situation (negative opinions, but no first hand experience) might think they should give it a shot. Any one with actual knowledge of the product would laugh the people giving the test out of the room.

The biggest problem is that just about anyone reading a site like this is already to knowledgeable to be the target audience or willing to listen. Then again I fear that most of the people on sites like this are not really the customer base that Vista is looking for but rather corporate structures and average users looking to email, surf, and do their taxes.

Certainly only my opinion.


Sean Frisbey August 5, 2008 at 1:01 pm

@KVM – Although I have never owned a Mac, I think that you have really made the magic point. There is poor programming behind Windows. There always has been. Windows has always been a very cluttered OS, and unless Microsoft realizes this soon, the people will. I’m very interested to see where MS will go in the near future, because Vista is really bringing it down.


Codmister August 6, 2008 at 1:24 am

@ Rational Human: I’m sure that’s true. I’m sure there are users who do know things that I don’t know. However, keep in mind computers aren’t simple.

“They are stupid simply because they don���t know what you know, can���t do what you do, and want to do things their way rather than yours.”

I don’t think I ever told users to do things my way. I don’t them expect them to. If they want to go through the start menu to open an application or create a shortcut on the desktop, who am I to judge? I prefer keyboard shortcuts, but I never once told users: this is how I do it. I simply made the point that the average joe may not know the requirements of Vista, how it works, etc.

And those users aren’t stupid because they don’t know what I know. They’re simply uneducated. Computers are complicated pieces of machinery that like most things these days, need time, patience, and assistance to learn. Why do you think most schools nowadays require students to pass a computer competency test? It’s not easy to grasp, especially if that person isn’t technology minded. Not everyone is good at computers, nor knows how to use one. From your statements, I would assume in this matter you’re just as arrogant as Microsoft, however on the opposite side of the spectrum.

“The problem is correctly identified as stupidity but its not the user being stupid that���s the problem. The user simply wants to get some real work done with a minimum of hassle and is justifiably frustrated when he is forced to go through totally unnecessary hoops. THAT is not stupid.”

The same can be said about a motor vehicle. People buy a car with an automatic transmission because they don’t know how to drive a manual, or can’t be arsed with it. However, many average joes and janes don’t know how to check their transmission fluid or their oil, and end up taking their vehicles to dealerships for repairs and maintenance. It’s exactly like a computer. If there’s a problem, jane will often take her Dell to Geek Squad or a similar service. Like a vehicle, people should really learn how to check the basics of their computers, and learn what their getting into. I still abide by my argument, in that truly, many Vista haters simply hate Vista because of word of mouth. If someone sat down with them and taught user the basics of Vista, they’d be just as happy with it as XP, regarding the fact that they computer they buy can run it just as fast.


Elephant August 7, 2008 at 6:04 pm

Your first point, about Microsoft treating customers as stupid, is completely irrelevant. You have not drawn a connection between this and why the Mojave Experiment is “Epic Fail”. Your second point is a hasty generalization based on no evidence – just speculation. The hardware point is also irrelevant at this point in time – any new computer can run Vista no probs.

You are “arrogance at its best”. Not Microsoft.


IanG August 21, 2008 at 2:37 pm

Oh dear, announced today.Steven Sinofsky, the head of development for the desktop version of Windows, has said that Windows 7 on the PC side would not make major changes to things like the kernel and driver model, but has maintained that it would be a major release of Windows.
Vista all over again! Maybe this time they will make it so.


frab August 26, 2008 at 5:06 am

Behind the scenes from the real Mojave Experiment


JoMilla September 3, 2008 at 1:58 am

This is a really fair assessment. Anyone who disagrees has never owned a computer without a windows operating system.


John December 11, 2008 at 1:58 pm

“It should instead focus on giving the power back to the user, in his own hands. Let him do as he pleases, after all its his PC.”

Amen to that! I was so upset this morning when I came in after leaving Vista running an all-night job just to be welcomed by a message stating that Vista had run an important update that required an automatic restart of my computer.

It is my computer! I should be the boss of what it is doing, not Microsoft!


A. Rational Human December 11, 2008 at 6:26 pm


Your automobile analogy does not hold. Buy a new car and drive it. It does not take a series of lessons to do that. You just DO it. Also, if a new automobile needs fuel, you put ordinary fuel in it in the ordinary way. You don’t need special attachments and special fuel. The fuel doesn’t change so much in three years that you need to buy a new car and a new set of attachments for it. Learn to use one, you know how to use most ordinary automobiles. Sure, there are some special ones that need additional learning but that is not the point. For the ordinary person, a computer should be the same. If he wants to do ordinary things AND he already knows how to do it, he should be able to do it without having to get a bloody graduate degree and buy a totally maxed out new computer to boot.

The stupidity is built into the design of OS’s and the hardware it runs on and NOT in the user who has a life to live and simply wants to get some work done the way he knows how to do it. Not everyone is a bloody nerd who really doesn’t have a life outside of his computer.


Kevin December 30, 2008 at 12:59 am

Where were the antitrust police!?

What Microsoft isn’t telling us… Vista (Mojave) has no plug n��� play!

That’s right… No plug n’ play. Microsoft wanted software companies to pony up a fee to create and/or allow drivers to be made compatible for Vista. Most companies said “No way! I’m not paying a fee to have you design my drivers… No way!” There you have it the new number one reason why Vista is a failure, Microsoft corporate greed. Hang on to your Windows XP!

Fort Wayne, IN


John December 30, 2008 at 6:44 pm

“What Microsoft isn���t telling us��� Vista (Mojave) has no plug n��� play!”

I don’t know why this was said. I had no problems at all installing Vista on a fresh system. Others have said likewise, with Vista being even less troublesome than XP in this area. For all it’s faults, Vista seems fine on installation.


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