Thieves, Pizza and more in the new Firefox Ad Campaign

Mozilla has launched a new ads campaign, which will go live anytime soon i guess. The new ads are basically flash videos that are too good and I instantly fell in love with them. The New ads are meaningful as well as funny. Well if you don’t believe all that I say, all you need to do is, right click on the flash videos below and click play.

The first Ad focuses on the Security, while the second one on the extensibility of Firefox. In the First ad a couple of thieves try to steal a credit card number, and they get stumped by the Mighty Firefox. Well here is the first ad I am talking about :



 

I am sure that you got stumped by the first ad. Well here is the second one, which has a powerful message on the extensibility of Firefox.



 

 
Well on a related note, the Landing pages of these ad campaigns are already complete and here is how they look.
 
Secure Firefox Customize Firefox
 
Well, I am just completely amazed by these ads and I am pretty much sure that these ads are going to get a lot of people to convert to Firefox. Go Firefox Go! I want these ads to make it into SpreadFirefox site so that it becomes even more popular.
 
Kudos to David from the Mozilla Marketing Team. You can find more details on the ads over here
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A really well written and researched article. I loved it from beginning to end. I had to come back to it a few times. Thanks for the great read and so well done.

Hi, John

Thanks for stopping by. Its my duty to spread everything that Firefox does. And these ads simply blew me off. I just love them

Thanks for the nice writeup! It's great to get positive feedback, and stay tuned for more information later about which versions perform the best.

For what it's worth, there's additional info about our creative strategies behind these ads here:
http://www.intothefuzz.com/2007/10/04/new-approach...

Thanks again-
John

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